Explaining what SEO marketer does in not quite an easy task. However, by considering the following similes, then it is going to be so much helpful for one to explain what SEO is.
Firstly, SEO is considered to be like a good mystery. The main aspects that a detective do when they perform their duty is that they get to evaluate the pattern, take a look at the past behavior and then get to give a prediction of the future. SEO also applies the same strategy. The main task it has is to do an evaluation of the past keywords and do a research of the past behavior of google and possibly other search engines. After this is done, SEO determines the strategies that need to be used for growth to be experienced in the future. There is the need for an individual to find out what might be wrong with the SEO strategy in place if it does work out and deal with the matter.
It is also a fact that SEO can be likened to investing in the stock market. It is important for one to take note of the fact that this service will guarantee them a huge return on investment. However, a client can after two weeks claim that they have not gotten the return on the investment yet. An important aspect to note about the world right now is that many things happen so fast and guarantee quick results. However, this is different with SEO, they work like stock portfolios where an individual puts their money for a long-term investment. With stocks, an individual can be certain of getting their returns as long as one exercises patience. So is the case with SEO, one has to ensure that they choose the right keywords, be creative when coming up with content and finally build a strong network of links. Putting this into perspective gives an individual the assurance that there will be growth in their earnings and that they will get the traffic that they need.
In conclusion, SEO is likened to a chocolate chip cookie For a chocolate chip cookie to come out perfect, then there need to be a combination of a couple of ingredients. There is also the need to ensure that the ingredients put are of the needed portions. The chocolate chip cookie is the same as SEO because for it to be perfect, then among the sectors that need to be put into place include creation of content and keyword research. By puuting the right portions, then it is a guarantee that there will be an increase in traffic as well as growth. In the event that the portions that one puts are not required, the losing their business is a huge possibility.