Jewelry photography can make the difference between success and failure in the jewelry industry. Good photographs will help you attract more people, and this ultimately means higher sales. If you are new to the jewelry business, then you are most likely looking into a lot of DIY’s to save money. However, jewelry photography should not be one of these things. This is because the task is not easy, and not everybody can deliver what you need to get more customers. Jewelry photography is difficult because of things such as shadows and blowouts, which are common when dealing with metals. You need a professional jewelry photographer because only they will be able to show the reflectiveness of your jewelry without one seeing the reflection. This is vital, as reflectiveness is what makes jewelry attractive. If you are dealing with gems and diamonds, then you have to be extra careful because a small flaw in lighting will be magnified. Anybody can take a photograph, but only a professional can figure out the right lighting, and digital editing tools to make your pieces look better than those of your competitors. There are a lot of photographers today, which makes choosing one quite challenging. Here, we will be looking at some of the factors you need to consider when choosing a jewelry photographer.
The first factor you need to consider is specialization. When it comes to jewelry photography, do not just go for any photographer. Choose one who specializes in jewelry photography, because this type of photography is different from the rest. You need somebody who deals specifically with jewelry because only they will understand how to position different types of jewelry to get the lighting just right so there are no shadows in your pictures. You also need a jewelry photographer specifically because they are accustomed to working with other artists, which is not something other photographers are used to.
The second factor you need to consider is a jewelry photographer’s portfolio. Before you start working with any photographer, ensure that you ask for samples of their previous works. Their samples will show you what to expect when you contract their services. Digital marketing has made it possible for services to be accessed online. A lot of people, therefore, market themselves online. Jewelry photographers have samples of their works on different social media sites, making it easier for you to get samples. You do not have to ask for samples since you can just look them up, and only reach the photographer if you like his or her work.
Finally, you need to look at a jewelry photographer’s past reviews. There is more to business relationships than quality work. If you like a photographer’s samples, look up what people are saying about them. You need to ensure that you hire a photographer only if he or she is easy to work with. The right jewelry photographer will be willing to take your thoughts into account. They should also be reliable, and able to deliver within a specified timeframe. You can find out if a photographer can do this through his or her reviews.